Strengthening Water Resilience Through Collaboration in Norfolk

Last month, Dave and Catie from our technical team had a brilliant day with WRAP and the Norfolk Rivers Trust looking at the progress and impact of the Norfolk and CamEO Collective Action Project.

The day began with a tour of three sites where the Norfolk Rivers Trust has implemented significant water improvements, including the Newton Attenuation Feature, the Simms & Hilly Attenuation Feature, and the River Nar at Castle Acre. It was great to see these measures in person and understand how they enhance local ecosystems and strengthen water security across the catchment.

In the afternoon, we listened to a presentation on project updates and on-farm delivery of nature-based solutions, highlighting the positive impact of collaborative approaches on local water management and sustainability efforts.

We’re proud to support this project and contribute to practical conservation work that boosts water resilience in Norfolk, one of our most important potato sourcing regions.